A friend last week re-introduced me to Think And Grow Rich by Napoleon Hill. I had read Hill’s uplifting message many years ago; revisiting it in the wake of the economic earthquake we’ve just experienced provided some interesting insights.

It’s shocking to me that some stations in the 21st century aren’t taking advantage of yield management strategies. In lean economic times, pricing your inventory based on supply and demand makes more sense than ever before. The best argument for utilizing yield management comes from reviewing an unsold inventory report (assuming your traffic system can [...]