“We have a special this month,” said the sales manager. “Anyone who takes our Mega Monster Package before the end of the month will get 20% off.” There is a buzz among the sales reps. This is a good deal! “And it’s good only for new advertisers.” You’ve probably heard this many times before; a [...]

As the drumbeat grows for re-instatement of the “Fairness” Doctrine, it is becoming ever more obvious that most of the lawmakers in Washington have a great deal of ignorance about the free market. In the legislators’ opinion, talk Radio listeners must be required to listen to certain programs — whether they want to listen or [...]

Have you ever agreed to a long-term, low-rate schedule and later come to regret it? It has happened to many of us. The allure of a large gain in total revenue can blind us to the long-term consequences. A wise Radio mentor educated me long ago that each ad on your station is worth exactly…what [...]