How do you define success? For most Radio salespeople, success is making the sale. Closing the deal. Bringing back a nice order. Seeing the sales manager smiling as you turn in the big-ticket, multi-month buy you’ve worked on for weeks. But what constitutes success for the client? What yardstick does he use to determine if [...]

The numbers don’t lie: Radio revenue is taking a nosedive. The economy — sluggish at best in 2008 — looks dismal for 2009. More layoffs are ahead as Chrysler and GM reorganize and downsize, with the ripples of their ordeal affecting thousands of suppliers and hundreds of thousands of workers. And yet… As unemployment approaches [...]