Yes, it’s the most unbelievable blog post! We’re blogging like never before! And you’re going to read fantastic words that are so incredible you won’t believe them ’til you see them! Does that sound stupid to you? How do you think it sounds to Radio listeners who hear that drivel in an unacceptable number of [...]

It had to happen eventually. Those of us in Radio could see it begin back in the late ’70′s. In the early ’90′s, the trend was obvious. Now, as we enter the last year of the 21st Century’s first decade, the monsters are visibly in pain, trying to hold off the inevitable. So it is [...]

It was a difficult decision. I hate starting off a new year with a complaint. But I hate ignorance in media even more. Headlines in a number of internet media–including FoxNews.com–proclaimed that revelers were celebrating the beginning of a “new decade” on January 1, 2010. Not so fast. The “new decade” will begin with 2011. [...]

In an earlier post, we talked about the fact that your Radio clients don’t require everyone to respond to their ad message; it is necessary only for enough people to react to the ad to produce a return on investment for the advertiser. Unfortunately, most Radio sales reps can’t or won’t convince the advertiser to [...]

If your stations are like mine, sales are horrible. We’re down for the year and it’s getting worse, with the average sale WAY down. The problem is not store closures or empty strip centers. It is confidence and spending. I think Radio as a whole is fine. The latest RADAR study shows 92% of the [...]

Back in the 1970′s — almost medieval times — several studies took place to discover the optimum number of commercial announcements that could be aired in a “break” or “cluster” without causing listener fatigue.  Depending on the study you believe, I recall the number was between three and five…let’s call it four. After the fourth [...]

Over the weekend, my wife was watching a program on television — the History Channel or Discovery, I’m not sure which — on the topic of the Dragon’s Triangle. This so-called “mysterious” area is allegedly the Pacific Ocean’s counterpart of the infamous Bermuda Triangle. As part of the “evidence” presented, the program’s narrator mentioned the [...]