{"id":134,"date":"2009-01-30T16:26:13","date_gmt":"2009-01-31T00:26:13","guid":{"rendered":"http:\/\/radio3k.com\/rblog\/?p=134"},"modified":"2009-01-30T16:26:13","modified_gmt":"2009-01-31T00:26:13","slug":"whats-in-a-name-2","status":"publish","type":"post","link":"https:\/\/radio3k.com\/rblog\/2009\/01\/30\/whats-in-a-name-2\/","title":{"rendered":"What’s in A Name?"},"content":{"rendered":"

Why is it that Radio and TV sales people sell “spots” and newspaper people sell “ads”?<\/p>\n

Does what you call a thing make a difference? A lot of people on Madison Avenue certainly think so.<\/p>\n

It’s my position that one Radio ad is equal to one newspaper ad. We demean our product by referring to a Radio ad as a “spot”, and inadvertently elevate the product of one of our competitors.<\/p>\n

Here’s a belated New Year’s resolution for 2009: ban the term “spot” from your vocabulary (unless you’re talking about removing something from your clothing). Let your advertisers know they’re purchasing a quality product, not a blemish on their wardrobe.<\/p>\n","protected":false},"excerpt":{"rendered":"

Why is it that Radio and TV sales people sell “spots” and newspaper people sell “ads”? Does what you call a thing make a difference? A lot of people on… Read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3,5],"tags":[],"class_list":["post-134","post","type-post","status-publish","format-standard","hentry","category-attitudes","category-radio","category-sales"],"_links":{"self":[{"href":"https:\/\/radio3k.com\/rblog\/wp-json\/wp\/v2\/posts\/134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radio3k.com\/rblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radio3k.com\/rblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radio3k.com\/rblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radio3k.com\/rblog\/wp-json\/wp\/v2\/comments?post=134"}],"version-history":[{"count":3,"href":"https:\/\/radio3k.com\/rblog\/wp-json\/wp\/v2\/posts\/134\/revisions"}],"predecessor-version":[{"id":149,"href":"https:\/\/radio3k.com\/rblog\/wp-json\/wp\/v2\/posts\/134\/revisions\/149"}],"wp:attachment":[{"href":"https:\/\/radio3k.com\/rblog\/wp-json\/wp\/v2\/media?parent=134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radio3k.com\/rblog\/wp-json\/wp\/v2\/categories?post=134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radio3k.com\/rblog\/wp-json\/wp\/v2\/tags?post=134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}