Radio Return On Investment Calculator

Easily determine a realistic return on investment for a client's radio ad budget in advance.

Expectations vs. Results

They don't always match.
A client's response to the results he receives from an advertising campaign is often determined by what his expectations were before the campaign commenced. Even if the client's sales goal was achieved, he might be disappointed if he received 100 customers but was expecting over a thousand.
The Return On Investment Calculator helps both the client and the salesperson determine, in advance, what response is needed to achieve a reasonable return on the client's advertising investment. It's yours to use FREE with compliments from
FREE Program
No ads. No nag screens. No kidding.
System requirements: Windows XP or greater.
Download size: 646KB
Program version:
Last Update: 5/22/2023

A Rational, Analytical Approach

Establishing realistic goals for a "successful" ad campaign starts by involving the client in the outcome. In a pre-campaign meeting with the client, you jointly determine:
The advertising dollars to be invested in the campaign on your station(s)
The client's realistic expectation of a percentage of return on his investment
The client's profit margin (not to be confused with markup)
The amount of the client's average sale
The client's closing ratio (out of 10 customers, how many complete a purchase?)
Armed with these figures, the Return On Investment Calculator determines how many sales and how many prospects the campaign must deliver in order to be a success.
In one example, to generate a 20% return on his ad investment, the campaign needed to attract only 29 customers! Our fictitious station had a cumulative audience of 100,200 listeners per week. This means only 0.028692 percent of the audience needs to respond to his message (less than 3/100th of a percent) or 1 out of each 3,455 listeners!
Your closing question: "When 100-thousand people hear your ad message, do you feel at least 29 of them will find it compelling enough to come shop your store?" If the client says "no" to that question, he understands the problem is his offer -- not the medium he is using.

A Powerful Tool to Increase Sales

This FREE version of Return On Investment Calculator includes the ability to accept cumulative audience figures for up to eight stations. Only stations you select will appear on the client's printed analysis.
Utilizes each client's own sales figures (average purchase, closing ratio)
Determine in advance the number of customer responses required to achieve ROI goal
Demonstrates to the client that your station has the listeners to deliver results
Places burden of success on the advertiser's message instead of your stations
On screen values update instantly as you enter client's sales information
Only stations you select will appear on the customer's printed analysis
Printed report details exactly how many responses are needed for a successful campaign
Typical response for success requires only a fraction of the station's audience to respond

Our No Hassle Guarantee

Try ROI Calculator and see if it helps you increase sales. If you don't like it, just choose the uninstall option from the Start menu and bid the program farewell. We don't include any ads, pop-ups, or malicious code in our software. We don't ask for your name or even your email address when you download (so you'll never get any spam from us!) So give ROI Calculator a shot, and see if it helps you generate more sales. After all, it is FREE!
FREE Program

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