It All Starts With A Plan
Yearly Account Planner is designed to help you intelligently plan a full year's advertising for any client. Using the client's own sales flow figures or the Radio Advertising Bureau (RAB) figures, you can calculate a month-by-month buget plan in a matter of minutes.
It's important for advertisers to have a consistent presence on your stations in order to build audience awareness. In peak selling months, a heavier ad schedule ensures increased sales. Yearly Account Planner applies both of these strategies to generate maximum results.
Another major advantage of using Yearly Account Planner is that it helps you get "on the inside" of the planning process with your clients. Instead of just a salesperson, you become a resource and gain credibility as an advertising expert. Many clients know they need to do more long-term planning. Yearly Account Planner eases this chore, resulting in more sales and profits for both of you.