Category: Sales

A Little Bit Pregnant

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I heard a commercial on the radio yesterday that made me laugh…but not because the ad was intended to be funny.  It was the type of ad I call “English-challenged”…. Read more »

What’s in a Name?

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In a previous post, I mentioned how calling a gatekeeper by name can aid your quest to reach the decision taker. If you’ve spent time on the phone trying to… Read more »

On The Gate

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It has always been puzzling to me why so many salespeople (and not just Radio salespeople) consider “gatekeepers” as menial laborers. By “gatekeeper”, I mean the secretaries, receptionists, and other… Read more »