Are You Scared Yet?

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It appears Radio is on the road to Rough Times. Everything you read in the industry press indicates 2009 will be as bad–or worse–as 2008. And 2010 won’t be much better.

Will it really be that bad? Well, that’s up to you.

Radio is a wonderful thing. It can inspire imagination and creativity unlike any other media. But it’s the application of those principles that will make the difference between success and continued declining revenues.

Retailers will be looking to Radio sales pros for fresh ideas and new angles to attract customers. Where else will they be able to obtain affordable concepts? The newspaper? TV? And while the Internet has impacted all media, brick and mortar stores will be with us for quite a while yet. And they are looking for ways to attract and retain customers.

Your stations’ success is tied to your success. Put your brain in gear and start thinking of ways to help your clients. When you help them, they’ll help you.

In the midst of any calamity lies opportunity. Decide today to seize your opportunity to super-serve your customers with ideas.

In the coming days, we’ll be offering some thoughts that might help.