Monthly Archives: December 2008

What’s in a Name?

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In a previous post, I mentioned how calling a gatekeeper by name can aid your quest to reach the decision taker. If you’ve spent time on the phone trying to… Read more »

On The Gate

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It has always been puzzling to me why so many salespeople (and not just Radio salespeople) consider “gatekeepers” as menial laborers. By “gatekeeper”, I mean the secretaries, receptionists, and other… Read more »

Are You Scared Yet?

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It appears Radio is on the road to Rough Times. Everything you read in the industry press indicates 2009 will be as bad–or worse–as 2008. And 2010 won’t be much… Read more »