The numbers don’t lie: Radio revenue is taking a nosedive. The economy — sluggish at best in 2008 — looks dismal for 2009. More layoffs are ahead as Chrysler and… Read more »
As the drumbeat grows for re-instatement of the “Fairness” Doctrine, it is becoming ever more obvious that most of the lawmakers in Washington have a great deal of ignorance about… Read more »
Why is it that Radio and TV sales people sell “spots” and newspaper people sell “ads”? Does what you call a thing make a difference? A lot of people on… Read more »
Clear Channel’s recent layoffs are merely the latest in a continuing series of employment cutbacks in Radio, and certainly more reductions are coming in the days ahead. However, the elimination… Read more »
As of midnight tonight, we bid farewell to a troubled year. There’s no need to recount the issues that face our country and our industry; if you’re in Radio you… Read more »
Two travelers met in an airport terminal. “Where are you going?” asked the first. “Don’t know,” replied the second. “I just buy a ticket and get on a plane.” “Well,… Read more »
In a previous post, I mentioned how calling a gatekeeper by name can aid your quest to reach the decision taker. If you’ve spent time on the phone trying to… Read more »
It has always been puzzling to me why so many salespeople (and not just Radio salespeople) consider “gatekeepers” as menial laborers. By “gatekeeper”, I mean the secretaries, receptionists, and other… Read more »
It appears Radio is on the road to Rough Times. Everything you read in the industry press indicates 2009 will be as bad–or worse–as 2008. And 2010 won’t be much… Read more »