Almost every advertiser I’ve known possessed little to no idea of how to measure the success of his ad investment. If you were to ask most advertisers how many responses… Read more »
My apologies for the lack of blog posts over the past couple of years. Both a change at the personal level and at the business level have claimed much of… Read more »
My wife, partner, and friend of 40 years, Delena “Dee” Kelley, was laid to rest today. We met 41 years ago — November 25, 1970 — and I have cherished… Read more »
Most people intuitively understand the concept of supply and demand. When you have an abundance of something (bananas, I-Pods, gasoline) and demand is low, prices decrease. When those same products… Read more »
Hallmark Cards adopted the slogan “When you care enough to send the very best” to distinguish their line of greeting cards from the competition. It has served them well over… Read more »
There was recently much buzz in the trade press about clutter on Radio. This revelation was about as shocking as announcing there are peanuts in peanut butter or corruption in… Read more »
One of the most painful radio station experiences is being forced to give away profits. Specifically, giving away cash in the form of an F.C.C. fine. Yet several times a… Read more »
Recently, the chairman of the Federal Communications Commission “clarified” that body’s latest dictate requiring a “non-discrimination disclaimer” be included on all broadcast advertising contracts. Chairman Julius Genechowski, displaying a level… Read more »
It’s Friday night and you’ve got dinner plans. You’ve been looking forward to enjoying the delicious tacos at your favorite Mexican restaurant. The food is so good that you went… Read more »
In Greek mythology, the first female — Pandora — was given a box (actually a jar) she was told not to open. Of course, she failed to heed the warning… Read more »