Yes, it’s the most unbelievable blog post! We’re blogging like never before! And you’re going to read fantastic words that are so incredible you won’t believe them ’til you see… Read more »
The topic of Radio paying performance rights to recording artists has been tossed about like a hot potato for the past several months. And there are good arguments on both… Read more »
As a kid, I remember being amused and perhaps a little fascinated by the “Magic 8-Ball”. You may recall the over-sized sphere — black with the number “8” in a… Read more »
It had to happen eventually. Those of us in Radio could see it begin back in the late ’70’s. In the early ’90’s, the trend was obvious. Now, as we… Read more »
Most Radio broadcasters are happy to see the last of 2009. With a number of major Radio companies at or near bankruptcy, most operators are struggling to keep their heads… Read more »
In an earlier post, we talked about the fact that your Radio clients don’t require everyone to respond to their ad message; it is necessary only for enough people to… Read more »
If your stations are like mine, sales are horrible. We’re down for the year and it’s getting worse, with the average sale WAY down. The problem is not store closures… Read more »
I had lunch with a very good friend of mine just last week. She’s sold radio in a top 50 market for over 20 years. She’s busted her rear drumming… Read more »
Back in the 1970’s — almost medieval times — several studies took place to discover the optimum number of commercial announcements that could be aired in a “break” or “cluster”… Read more »
How do you define success? For most Radio salespeople, success is making the sale. Closing the deal. Bringing back a nice order. Seeing the sales manager smiling as you turn… Read more »