Peering Into Radio’s Magic 8-Ball
As a kid, I remember being amused and perhaps a little fascinated by the “Magic 8-Ball”. You may recall the over-sized sphere — black with the number “8” in a… Read more »
Category: Radio
Tyrannosaurus Rex: The End is Near
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It had to happen eventually. Those of us in Radio could see it begin back in the late ’70’s. In the early ’90’s, the trend was obvious. Now, as we… Read more »
Looking Ahead
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Most Radio broadcasters are happy to see the last of 2009. With a number of major Radio companies at or near bankruptcy, most operators are struggling to keep their heads… Read more »
Underselling Radio
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In an earlier post, we talked about the fact that your Radio clients don’t require everyone to respond to their ad message; it is necessary only for enough people to… Read more »
Recueing Radio
If your stations are like mine, sales are horrible. We’re down for the year and it’s getting worse, with the average sale WAY down. The problem is not store closures… Read more »
A Fallen Hero
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I had lunch with a very good friend of mine just last week. She’s sold radio in a top 50 market for over 20 years. She’s busted her rear drumming… Read more »
Clustering Toward Oblivion
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Back in the 1970’s — almost medieval times — several studies took place to discover the optimum number of commercial announcements that could be aired in a “break” or “cluster”… Read more »
Great Expectations
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How do you define success? For most Radio salespeople, success is making the sale. Closing the deal. Bringing back a nice order. Seeing the sales manager smiling as you turn… Read more »
Thinking Ourselves into Trouble
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The numbers don’t lie: Radio revenue is taking a nosedive. The economy — sluggish at best in 2008 — looks dismal for 2009. More layoffs are ahead as Chrysler and… Read more »
Why Do I Hear Better Music in Supermarkets and Restaurants Than I Do on the Radio?
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This is an article from a couple of years ago. While somewhat dated, the points are still valid. Besides, recycling is one of the few ways I can be “green”… Read more »