Category: Media

The Afterlife

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Several years ago, I discontinued my television service. Evaluating how little I watched TV and comparing it to the dollars it cost to sustain a service I used so little,… Read more »

The Incredible Blog Post

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Yes, it’s the most unbelievable blog post! We’re blogging like never before! And you’re going to read fantastic words that are so incredible you won’t believe them ’til you see… Read more »

Underselling Radio

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In an earlier post, we talked about the fact that your Radio clients don’t require everyone to respond to their ad message; it is necessary only for enough people to… Read more »

Clustering Toward Oblivion

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Back in the 1970’s — almost medieval times — several studies took place to discover the optimum number of commercial announcements that could be aired in a “break” or “cluster”… Read more »