That Other Foot
Following Donald Trump’s election, half of the country has gone nuts. Or, perhaps they were already nuts and now it’s just more obvious. The liberal/progressive/media have reacted as though their… Read more »
Category: Media
The Afterlife
Comments Off on The Afterlife
Several years ago, I discontinued my television service. Evaluating how little I watched TV and comparing it to the dollars it cost to sustain a service I used so little,… Read more »
The Incredible Blog Post
Comments Off on The Incredible Blog Post
Yes, it’s the most unbelievable blog post! We’re blogging like never before! And you’re going to read fantastic words that are so incredible you won’t believe them ’til you see… Read more »
Tyrannosaurus Rex: The End is Near
Comments Off on Tyrannosaurus Rex: The End is Near
It had to happen eventually. Those of us in Radio could see it begin back in the late ’70’s. In the early ’90’s, the trend was obvious. Now, as we… Read more »
Media: 365-Day Error
It was a difficult decision. I hate starting off a new year with a complaint. But I hate ignorance in media even more. Headlines in a number of internet media–including… Read more »
Underselling Radio
Comments Off on Underselling Radio
In an earlier post, we talked about the fact that your Radio clients don’t require everyone to respond to their ad message; it is necessary only for enough people to… Read more »
Recueing Radio
If your stations are like mine, sales are horrible. We’re down for the year and it’s getting worse, with the average sale WAY down. The problem is not store closures… Read more »
Clustering Toward Oblivion
Comments Off on Clustering Toward Oblivion
Back in the 1970’s — almost medieval times — several studies took place to discover the optimum number of commercial announcements that could be aired in a “break” or “cluster”… Read more »
The Dumbing Down of The Media
Over the weekend, my wife was watching a program on television — the History Channel or Discovery, I’m not sure which — on the topic of the Dragon’s Triangle. This… Read more »