Hallmark Cards adopted the slogan “When you care enough to send the very best” to distinguish their line of greeting cards from the competition. It has served them well over… Read more »
From operating a Radio station to your personal finances, everyone has to abide by a budget. Your personal economic situation might not be guided by a plan on paper (or… Read more »
There was recently much buzz in the trade press about clutter on Radio. This revelation was about as shocking as announcing there are peanuts in peanut butter or corruption in… Read more »
One of the most painful radio station experiences is being forced to give away profits. Specifically, giving away cash in the form of an F.C.C. fine. Yet several times a… Read more »
Recently, the chairman of the Federal Communications Commission “clarified” that body’s latest dictate requiring a “non-discrimination disclaimer” be included on all broadcast advertising contracts. Chairman Julius Genechowski, displaying a level… Read more »
It’s Friday night and you’ve got dinner plans. You’ve been looking forward to enjoying the delicious tacos at your favorite Mexican restaurant. The food is so good that you went… Read more »
In Greek mythology, the first female — Pandora — was given a box (actually a jar) she was told not to open. Of course, she failed to heed the warning… Read more »
When station revenues begin to decline, management quite sensibly looks to reduce expenses. One obvious example of red ink on the P&L is the monthly payment to Arbitron (or whatever… Read more »
It has been another long year of discontent on the economic front and Radio, to my disappointment, has yet to recover along with the rest of the country. With two… Read more »
Owners and managers of most commercial operations do everything they can to attract and hold loyal customers. These businesses understand that once a customer has been won over, that individual’s… Read more »