Author Archives: Frank

Nothing to Miss

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Hitting the “scan” button on your car radio these days can bring a deepening level of disappointment. Is it just me, or is there a bland sameness to music stations… Read more »

Best of Both Worlds

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A sales consultant I know was recently telling me about one of his clients. He said the stations were experiencing a rough period — this is unusual? — and some… Read more »

The Incredible Blog Post

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Yes, it’s the most unbelievable blog post! We’re blogging like never before! And you’re going to read fantastic words that are so incredible you won’t believe them ’til you see… Read more »

Let’s Be Fair

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The topic of Radio paying performance rights to recording artists has been tossed about like a hot potato for the past several months. And there are good arguments on both… Read more »

Getting Out While The Getting Is Good

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It has been eleven months since this blog has addressed a political topic. The accuracy of that previous observation is yet to be determined, but certainly appears to have gained… Read more »

Looking Ahead

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Most Radio broadcasters are happy to see the last of 2009. With a number of major Radio companies at or near bankruptcy, most operators are struggling to keep their heads… Read more »

Underselling Radio

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In an earlier post, we talked about the fact that your Radio clients don’t require everyone to respond to their ad message; it is necessary only for enough people to… Read more »