Back in the 1970’s — almost medieval times — several studies took place to discover the optimum number of commercial announcements that could be aired in a “break” or “cluster”… Read more »
Over the weekend, my wife was watching a program on television — the History Channel or Discovery, I’m not sure which — on the topic of the Dragon’s Triangle. This… Read more »
An extra $52,000 a year in revenue would be a good thing, wouldn’t it? Well, it could be just the beginning — you could turn that $52,000 into $104,000 a… Read more »
How do you define success? For most Radio salespeople, success is making the sale. Closing the deal. Bringing back a nice order. Seeing the sales manager smiling as you turn… Read more »
The numbers don’t lie: Radio revenue is taking a nosedive. The economy — sluggish at best in 2008 — looks dismal for 2009. More layoffs are ahead as Chrysler and… Read more »
This is an article from a couple of years ago. While somewhat dated, the points are still valid. Besides, recycling is one of the few ways I can be “green”… Read more »
Almost an entire month without a peep of activity on this blog? What’s going on? Well, business is going on. We’ve been involved in two massive projects, each with a… Read more »
It’s amazing. In the last two weeks, I’ve heard from hundreds of new friends who have appeared out of cyberspace to inundate me with good news: Sgt. Perry Gibson, fighting… Read more »
It started as a trickle. Then it turned into a stream. And then a flood. I’m talking about spam. As anyone who has created a blog knows, spam artists are… Read more »
It is with reluctance that I dip my toe into the cesspool of politics via this blog. I really prefer to concentrate on the ongoing throes of Radio, the Media… Read more »