Media: 365-Day Error
It was a difficult decision. I hate starting off a new year with a complaint. But I hate ignorance in media even more. Headlines in a number of internet media–including… Read more »
Author Archives: Frank
Looking Ahead
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Most Radio broadcasters are happy to see the last of 2009. With a number of major Radio companies at or near bankruptcy, most operators are struggling to keep their heads… Read more »
Underselling Radio
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In an earlier post, we talked about the fact that your Radio clients don’t require everyone to respond to their ad message; it is necessary only for enough people to… Read more »
Clustering Toward Oblivion
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Back in the 1970’s — almost medieval times — several studies took place to discover the optimum number of commercial announcements that could be aired in a “break” or “cluster”… Read more »
The Dumbing Down of The Media
Over the weekend, my wife was watching a program on television — the History Channel or Discovery, I’m not sure which — on the topic of the Dragon’s Triangle. This… Read more »
Earn An Extra $1,000 A Week in Your Spare Time
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An extra $52,000 a year in revenue would be a good thing, wouldn’t it? Well, it could be just the beginning — you could turn that $52,000 into $104,000 a… Read more »
Great Expectations
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How do you define success? For most Radio salespeople, success is making the sale. Closing the deal. Bringing back a nice order. Seeing the sales manager smiling as you turn… Read more »
Thinking Ourselves into Trouble
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The numbers don’t lie: Radio revenue is taking a nosedive. The economy — sluggish at best in 2008 — looks dismal for 2009. More layoffs are ahead as Chrysler and… Read more »
Why Do I Hear Better Music in Supermarkets and Restaurants Than I Do on the Radio?
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This is an article from a couple of years ago. While somewhat dated, the points are still valid. Besides, recycling is one of the few ways I can be “green”… Read more »
Has It Been That Long?
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Almost an entire month without a peep of activity on this blog? What’s going on? Well, business is going on. We’ve been involved in two massive projects, each with a… Read more »