It’s shocking to me that some stations in the 21st century aren’t taking advantage of yield management strategies. In lean economic times, pricing your inventory based on supply and demand… Read more »
As of midnight tonight, we bid farewell to a troubled year. There’s no need to recount the issues that face our country and our industry; if you’re in Radio you… Read more »
The recent SIRIUS/XM merger hasn’t appeared to help the struggling satellite provider in the short term, with over a billion dollars in debt due in 2009. The company touts its… Read more »
In an earlier post, I mentioned how advantageous it can be to learn the name of the decision-taker and gatekeeper when approaching a new client. The question is: what’s the… Read more »
Two travelers met in an airport terminal. “Where are you going?” asked the first. “Don’t know,” replied the second. “I just buy a ticket and get on a plane.” “Well,… Read more »
Once upon a time, a long, long time ago, I was a sales newby. I had undergone the standard sales training: my sales manager handed me a copy of the… Read more »
Christmas Eve, sitting in a supermarket parking lot in West Palm Beach, FL. While waiting for the wife to obtain a few last-minute items, I switched to the AM band… Read more »
“Radio never takes a holiday.” That liner was a reminder that local Radio stations were always on hand—even through major holidays—to provide the music, news, weather, sports, and more that… Read more »
My wife recently experienced the depths of automated telephone systems when she placed a call to a well-known, national service provider to inquire about an unauthorized credit card debit. Calling… Read more »
Almost every Radio salesperson I’ve met likes having a large account list. The apparent thinking is the more accounts the better. There’s always the possibility — however remote — that… Read more »