It’s Friday night and you’ve got dinner plans. You’ve been looking forward to enjoying the delicious tacos at your favorite Mexican restaurant. The food is so good that you went… Read more »
In Greek mythology, the first female — Pandora — was given a box (actually a jar) she was told not to open. Of course, she failed to heed the warning… Read more »
When station revenues begin to decline, management quite sensibly looks to reduce expenses. One obvious example of red ink on the P&L is the monthly payment to Arbitron (or whatever… Read more »
It has been another long year of discontent on the economic front and Radio, to my disappointment, has yet to recover along with the rest of the country. With two… Read more »
Owners and managers of most commercial operations do everything they can to attract and hold loyal customers. These businesses understand that once a customer has been won over, that individual’s… Read more »
How much sales training is enough? Personally, I believe a Radio sales rep cannot get enough training. With over 30 years in the business, I was always learning something new…for… Read more »
Like many–if not most–Radio professionals, I’ve had the good fortune to work for a variety of station owners. Some owners are excellent, and these are the ones that truly understand… Read more »
Working in Radio through the recession of the late ’70’s and various minor economic downturns over the decades, a pattern started to emerge. Somehow, local retailers managed to sense a… Read more »
Hitting the “scan” button on your car radio these days can bring a deepening level of disappointment. Is it just me, or is there a bland sameness to music stations… Read more »
A sales consultant I know was recently telling me about one of his clients. He said the stations were experiencing a rough period — this is unusual? — and some… Read more »