The recent SIRIUS/XM merger hasn’t appeared to help the struggling satellite provider in the short term, with over a billion dollars in debt due in 2009. The company touts its… Read more »
In an earlier post, I mentioned how advantageous it can be to learn the name of the decision-taker and gatekeeper when approaching a new client. The question is: what’s the… Read more »
Two travelers met in an airport terminal. “Where are you going?” asked the first. “Don’t know,” replied the second. “I just buy a ticket and get on a plane.” “Well,… Read more »
Once upon a time, a long, long time ago, I was a sales newby. I had undergone the standard sales training: my sales manager handed me a copy of the… Read more »
Christmas Eve, sitting in a supermarket parking lot in West Palm Beach, FL. While waiting for the wife to obtain a few last-minute items, I switched to the AM band… Read more »
“Radio never takes a holiday.” That liner was a reminder that local Radio stations were always on hand—even through major holidays—to provide the music, news, weather, sports, and more that… Read more »
My wife recently experienced the depths of automated telephone systems when she placed a call to a well-known, national service provider to inquire about an unauthorized credit card debit. Calling… Read more »
Almost every Radio salesperson I’ve met likes having a large account list. The apparent thinking is the more accounts the better. There’s always the possibility — however remote — that… Read more »
I heard a commercial on the radio yesterday that made me laugh…but not because the ad was intended to be funny. It was the type of ad I call “English-challenged”…. Read more »
In a previous post, I mentioned how calling a gatekeeper by name can aid your quest to reach the decision taker. If you’ve spent time on the phone trying to… Read more »