In an earlier post, we talked about the fact that your Radio clients don’t require everyone to respond to their ad message; it is necessary only for enough people to… Read more »
The numbers don’t lie: Radio revenue is taking a nosedive. The economy — sluggish at best in 2008 — looks dismal for 2009. More layoffs are ahead as Chrysler and… Read more »
This is an article from a couple of years ago. While somewhat dated, the points are still valid. Besides, recycling is one of the few ways I can be “green”… Read more »
It is with reluctance that I dip my toe into the cesspool of politics via this blog. I really prefer to concentrate on the ongoing throes of Radio, the Media… Read more »
“We have a special this month,” said the sales manager. “Anyone who takes our Mega Monster Package before the end of the month will get 20% off.” There is a… Read more »
Have you ever agreed to a long-term, low-rate schedule and later come to regret it? It has happened to many of us. The allure of a large gain in total… Read more »
The United States Congress has placed an admitted tax cheat in charge of the Internal Revenue Service. Some of the very people responsible for the housing crisis—that led directly to… Read more »
You’ve seen this scenario dozens of times in the movies and on TV: the bad guys (robbers, terrorists, etc.) are inside a building with hostages. Outside, police SWAT teams surround… Read more »
The bad news floods out of our Radios, TVs, and newspapers, and we internalize it. Not an hour passes without news of increasing unemployment, declining sales, and dismal forecasts. Eventually,… Read more »
Radio’s continued financial success depends on a strong economy. The logic that somehow the government can fix the economy is flawed thinking; government cannot create wealth. Certainly, government can create… Read more »