With the release of the 6th version of SCOOTER, we’ve introduced a number of new features. This post will outline some of them, but you’ll need to download the new… Read more »
It’s been a while since we woke up WordPress on the PC (this became obvious from the number of updates waiting for us), but it’s a new year and time… Read more »
Most people intuitively understand the concept of supply and demand. When you have an abundance of something (bananas, I-Pods, gasoline) and demand is low, prices decrease. When those same products… Read more »
When station revenues begin to decline, management quite sensibly looks to reduce expenses. One obvious example of red ink on the P&L is the monthly payment to Arbitron (or whatever… Read more »
Owners and managers of most commercial operations do everything they can to attract and hold loyal customers. These businesses understand that once a customer has been won over, that individual’s… Read more »
How much sales training is enough? Personally, I believe a Radio sales rep cannot get enough training. With over 30 years in the business, I was always learning something new…for… Read more »
Working in Radio through the recession of the late ’70’s and various minor economic downturns over the decades, a pattern started to emerge. Somehow, local retailers managed to sense a… Read more »
A sales consultant I know was recently telling me about one of his clients. He said the stations were experiencing a rough period — this is unusual? — and some… Read more »
Most Radio broadcasters are happy to see the last of 2009. With a number of major Radio companies at or near bankruptcy, most operators are struggling to keep their heads… Read more »
In an earlier post, we talked about the fact that your Radio clients don’t require everyone to respond to their ad message; it is necessary only for enough people to… Read more »