It had to happen eventually. Those of us in Radio could see it begin back in the late ’70’s. In the early ’90’s, the trend was obvious. Now, as we… Read more »
It was a difficult decision. I hate starting off a new year with a complaint. But I hate ignorance in media even more. Headlines in a number of internet media–including… Read more »
Most Radio broadcasters are happy to see the last of 2009. With a number of major Radio companies at or near bankruptcy, most operators are struggling to keep their heads… Read more »
In an earlier post, we talked about the fact that your Radio clients don’t require everyone to respond to their ad message; it is necessary only for enough people to… Read more »
Back in the 1970’s — almost medieval times — several studies took place to discover the optimum number of commercial announcements that could be aired in a “break” or “cluster”… Read more »
Over the weekend, my wife was watching a program on television — the History Channel or Discovery, I’m not sure which — on the topic of the Dragon’s Triangle. This… Read more »
An extra $52,000 a year in revenue would be a good thing, wouldn’t it? Well, it could be just the beginning — you could turn that $52,000 into $104,000 a… Read more »
How do you define success? For most Radio salespeople, success is making the sale. Closing the deal. Bringing back a nice order. Seeing the sales manager smiling as you turn… Read more »
The numbers don’t lie: Radio revenue is taking a nosedive. The economy — sluggish at best in 2008 — looks dismal for 2009. More layoffs are ahead as Chrysler and… Read more »
This is an article from a couple of years ago. While somewhat dated, the points are still valid. Besides, recycling is one of the few ways I can be “green”… Read more »